For Sale:
Multi-Channel Consumer Household Products Ecommerce Business
Asking Price: $6,000,000
Description
Launched in 2009, the owner set out to build a well branded product line that created strong customer loyalty, and a direct to consumer sales model. By circumventing traditional channels and engaging with customers directly, this business has been able to provide its customers with high-quality home goods and accessories at competitive prices while maintaining excellent margins. Strong margins and growing sales are also a result of a very well oiled, highly automated business that is highly efficient and extremely scalable.
Over 100,000 customers rely on this brand they trust for 1,000’s of products in multiple verticals. This company has received both high seller (99% Positive) and high product rankings (4.7 out of 5 stars) which are crucial to success on Amazon for any retailer. While 68% of sales are generated through Amazon FBA, the company has developed a multichannel sales strategy to diversify its income sources which include Ebay, Walmart, Amazon Canada, etc…
The company utilizes Amazon FBA and a 3rd party fulfillment center for its order fulfillment. The current inventory value is approx. $1.4 million. With no physical inventory for an owner to manage or handle, this business can be run from a home-based office, is easily relocatable and can be operated from any location with internet access.
The owner currently spends about 2 hours per week overseeing general operations. There are 2 employees in the U.S. who handle marketing and sourcing. In addition, there are 6 contractors who handle operations which include: customer service, re-pricing and analyzing, Amazon product ranking and research, web-design, branding, graphic design, back-links, and Shopify developing. All staff are willing to stay on with the new owner.
With its trademarked brands, highly automated operations, huge customer base, well-established Amazon presence, proven multiple sales channels, high seller ratings and high product rankings, this company is an outstanding acquisition target. It provides a rare opportunity for a new owner to acquire a turnkey highly automated operation with a solid foundation and unlimited opportunity to scale in multiple verticals, while capitalizing on the established relationships with key vendors and multiple sales channel accounts!
Financial Overview
| Gross Revenue | $9,703,530 |
|---|---|
| Cash Flow | $1,363,167 |
| Archive Date | 10-10-2018 |
| Status | Archived |
| Year Established | 2009 |
| Employees | 2 |
| Inventory | 3 |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Home Appliance Parts and Accessories |
| Location | USA, New Jersey (Bergen) |
| Home Based Business | Yes |
| Seller Finanacing Available | No |
| Income Sources | Products/Services |
Growth
This business is built on a customized highly automated platform with very strong brand loyalty. Consequently, there are multiple opportunities to scale into other consumer product niches using the same efficient operations and marketing strategies to grow exponentially with added investment. Growth will continue as new SKU’s are added into higher value, high margin verticals, and capitalize on the 100,000+ loyal customer base to expand the line.
Competition
The Brand is firmly established with a loyal customer base in the consumer home products niche. While there are other competitors, the brand identity is strong enough to encourage repeat orders from loyal customers even at a premium to other competitor’s products.