For Sale:

Asking Price: $1,000,000

Description

Founded in 2008, this website business has established itself as one of the leading online retailers that offers quality yoga products at discount pricing.  Despite the challenging economy, this business has seen consistent top and bottom line YOY growth over the past few years and continues to thrive as a recession proof business.  The company has established a strong presence in an attractive industry which itself has grown by an average of 20% per year, over the past five years.  According to its study, The Yoga Journal previously reported that 20.4 million Americans practiced yoga with practitioners spending $10.3 billion every year on yoga classes and products, including equipment, clothing, vacations, and media.  In an industry that continues to grow, those numbers are even higher today.  Even with a proven five year track record and average annual sales and earnings growth of 31% and 29% respectively, there are still several immediate growth opportunities that give this business substantial potential moving forward.

The website business has been operated by one owner working approx. 10 hours per week handling all operations and managing the business.  There is one part time employee working approx. 30 hours per week processing orders and making phone calls. 

This company stocks its own inventory and is operated from a 3,000 sq. ft. warehouse space.  Current inventory value is approx. $200,000 - $250,000.  A new owner could convert the entire operation to a fulfillment model switching from a stocked warehouse to something closer to a dropship model.  While there would be an added cost for the fulfillment center itself, there would be a greater reduction in costs for leased warehouse space and labor resulting in a net increase to profits.  The ecommerce business is easily re-locatable and can be operated from any location with internet access. 

As a strong presence in an attractive Industry, this is an excellent opportunity for a buyer to acquire an established, high quality, ecommerce niche website with growing profits and continued substantial growth potential through new marketing efforts!

Financial Overview

Other Information

Growth

During the recession, yoga has remained one of the handful of industries that has actually grown & expanded.  Building upon its established foundation, there is plenty of room to expand this internet business further.  A new owner could convert the entire operation to a fulfillment model, continue the Newsletter/Email Marketing as well as add new products synergistic to current mix.

Competition

Knowing their products so well gives this business an advantage in its industry.

Interested? Let's get in touch!