For Sale:
Stroller.com – Baby Accessories Ecommerce Website
Asking Price: $300,000
Description
A top 500 retailer, the company operating this website has brought its years of experience with online retail niche stores to the baby accessory industry through this site which is its latest success story. After about 4 years online, this website has become well established in its market and is one of the premiere websites today offering nearly 2,000 products online in the baby accessories industry!
The site strives to offer customers a wide variety of baby accessory products to suit the differing needs of babies, parents and families. To make decision making easier, they offer their customers free information on brands, unbiased reviews and guides to help parents find the perfect product. Besides being an ultra premium exact match generic domain name, the site is a clean looking, full functioning ecommerce website with features and a design that makes it easy to navigate. It can be run from any location and requires about two persons to handle the day to day operations. The inventory value for the site is currently estimated at around $149,000.
With the SEO work done to date, the website boasts #1 POSITION ranking on Google for its top industry keywords. As such, it has generated traffic of near a half a million unique visitors in the trailing 12 months! This is an excellent opportunity for a buyer to acquire an established, high quality, ecommerce website business with an ultra premium generic domain name and lots of continued growth potential!
Financial Overview
| Gross Revenue | $470,307 |
|---|---|
| Cash Flow | $77,276 |
| Archive Date | 04-27-2011 |
| Status | Archived |
| Year Established | 2007 |
| Employees | 1 |
| Inventory | 3 |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Baby/Children's Products |
| Location | USA, Pennsylvania (Westmoreland) |
| Home Based Business | No |
| Seller Finanacing Available | No |
| Income Sources | Products/Services |
Growth
Building upon its foundation of being well established in the industry, quality product lines, excellent keyword ranking and high traffic, this website business can be taken into the next level of growth by increased marketing efforts. Some ideas for future growth include: further expansion of the product lines, adding a newsletter to consistently promote merchandise, launching an affiliate program and continuing SEO efforts.
Competition
Its excellent domain name, current SEO which generates significant natural, free traffic and its review blog along with offering more exclusive brand names in the industry are some of the features that give this online business its competitive edge in this industry.