For Sale:
Content Marketing Agency Specializing in Link Building Services
Asking Price: $3,900,000
Description
In the vastness of the internet, success online equates to being found. Each day over six and a half billion people sit down at a keyboard or reach for a smartphone to type in a couple of words to start them on their way to the products, services or information they seek. Independent of the search portal shoppers use, getting found on the world’s search engines is a critical success factor for any online venture. It’s no longer enough to just have a website; Search Engine Optimization (SEO) in one form or another is now a key part of every successful online strategy. For many business owners, the task of SEO can be too daunting, time consuming and/or outside of their scope of knowledge. Thus, hiring an SEO firm has become a necessity for most.
While SEO has many facets, link building is well recognized as the most impactful, but also the most difficult-to implement piece to the SEO puzzle. When Google and other search engines are attempting to determine the relevance of a website to the search terms entered, on-site content is an important part of the puzzle. But of more importance is what others think of the content as measured by the website’s in-bound link profile.
Under the broader category of SEO firm, this business is a content marketing agency that specializes in link building. More specifically, the company acquires features, mentions, links and references in online media publications including national publications and magazines. This company has created an effective, repeatable business process for acquiring such links and mentions, by leveraging relationships forged over the last 8 years with editors, journalists, columnists, webmasters, and authors at major media publications across the web.
By combining high quality content creation and utilizing a very unique, extensive and sought-after pool of publishers (including the likes of Inc., Forbes, etc.) the firm is able to deliver on the goal of SEO rank improvements again and again for its clients. In addition, it’s successful link building also builds brand value & awareness, creates referral traffic that lives indefinitely, and supports conversion rate increases due to increased online reputation. All of these benefits never end; once published, links persist indefinitely, making link building one of the best ROI items in any SEO strategy.
The company and its processes have been organized such that the current owner spends 10 or less hours per week overseeing the business from his home office. The work is managed and completed by an experienced group of staff consisting of 2 employees and a number of contractors that have a long history of working with the company and all of whom work remotely. As a digital services company, there is no physical inventory to manage. With no inventory or on-site staff, the business is easily relocatable and can be operated from any location with internet access.
The business is in a unique position of delivering a successful service that it also harnesses itself to capture new customers each day. Accordingly, by continuing to maintain & enhance this industry leading service for its clients and its own use for the acquisition of new business, this company will naturally continue its organic growth.
This is an amazing opportunity to acquire a business in the huge SEO services market specializing in and having established success in a coveted link building niche of the industry. This company is an excellent opportunity for anyone in the content marketing and SEO fields or those looking for an established, profitable business that can be operated from home with a part-time commitment. Its established customer base and effective link-building processes make it an instant profit center for anyone in this field. This is also a great venture for established brands or brand management groups looking to increase their brand awareness utilizing the business’ inroads into many mainstream media publishers.
Financial Overview
| Gross Revenue | $2,047,176 |
|---|---|
| Cash Flow | $897,027 |
| Archive Date | 07-29-2018 |
| Status | Archived |
| Year Established | 2010 |
| Employees | 2 |
| Inventory | 1 |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Internet |
| Location | USA, Washington (King) |
| Home Based Business | Yes |
| Seller Finanacing Available | Yes |
| Income Sources | Products/Services |
Growth
Building upon its performance and established foundation, this business is perfectly positioned for a new owner to take the business to the next level of growth. Some strategies to continue growth and profitability include: adding other online marketing services such as more traditional SEO services or PPC account management, creating customer loyalty, referral or reward programs to leverage the positive relationships the business creates with its clients and continue to grow the article or content base to maintain and grow the business brand.
Competition
While there are many companies in the SEO niche, there are very few that have mastered the coveted and lucrative art of link building. So while the niche is large, this company has a small number of true competitors; within the link building industry, they are well known for being best-of-breed in an activity that few are able to execute well.